Anthropic released Claude Design, its first dedicated design product, as part of Anthropic Labs. Built on Claude Opus 4.7, it generates slide decks, mockups, and marketing materials through conversation — and is available at no additional cost for Claude Pro, Max, Team, and Enterprise subscribers.
What Claude Design does
Claude Design works through a conversational interface: users describe what they want to create — a pitch deck, a product mockup, a marketing one-pager — and Claude Design produces it directly. The output reflects the stated requirements, adjusted iteratively through follow-up conversation. Unlike generic AI assistants that can describe a design or generate code for one, Claude Design produces actual visual artifacts: formatted presentations, annotated mockups, and print-ready marketing layouts.
Automatic brand system generation
A standout capability is automatic brand system generation from existing assets. Claude Design can ingest an existing codebase, design file, or collection of brand materials and extract the visual system — color palette, typography choices, spacing conventions, component patterns — automatically. New content generated in the same session applies that extracted brand system without requiring the user to manually specify brand guidelines. For teams maintaining visual consistency across large volumes of output, this removes a significant manual step from the AI design workflow.
Availability and pricing
Claude Design is included in Claude Pro ($20/month), Max ($100/month), Team, and Enterprise subscriptions at no additional cost. It is part of Anthropic Labs, Anthropic's product experimentation division, which means it is being released as an early-access product rather than a generally available feature. Some capabilities may evolve or change as Anthropic collects usage feedback during the Anthropic Labs phase.
Why it matters
Claude Design is Anthropic's first move into the creative professional market, which has been primarily contested by tools built on OpenAI's GPT-4o (via Microsoft Designer and ChatGPT image generation) and Google's Gemini. By integrating design output directly into Claude's conversational interface — and differentiating with brand system extraction — Anthropic is positioning Claude as a complete creative and analytical assistant rather than a text-focused tool. For existing Claude subscribers, Claude Design adds design capability at no incremental cost.