Frase

Frase is an AI content and SEO platform aimed at teams that want to rank both in classic search results and inside AI-generated answers.

Historically it was known as a research and content-brief tool built around writing faster with full search context. It has since repositioned as a GEO-first (Generative Engine Optimization) platform built around the Frase Agent, an agentic system that runs via an MCP server and CLI on every plan to research a topic, draft the article, score it, optimize it and publish it. Scoring is dual: a traditional SEO score plus a GEO score aimed at how likely content is to be cited by AI engines.

Key capabilities include AI Visibility tracking, which expands by plan: Starter covers ChatGPT and Google AI Overviews, Professional adds Perplexity, and Scale adds Claude and Gemini, with Enterprise covering all named engines. A Content Guard / Watchdog feature auto-optimizes existing pages, and the platform offers native publishing to WordPress, Sanity, Webflow, Wix and the built-in FraseCMS, plus a free Frase Answers conversational widget included starting on the Starter tier.

Pricing starts with a 7-day free trial (no credit card required, Professional-level features, capped at 5 articles, 50 audit pages, 25 AI prompts, up to 3 seats); there is no permanent free plan. Paid tiers, billed yearly at roughly 20% off versus month-to-month, are Starter at $39/mo billed yearly ($468/yr) or $49/mo billed monthly (1 seat, 1 site, 10 articles/mo, 50 audit pages), Professional at $103/mo billed yearly ($1,236/yr) or $129/mo billed monthly (3 seats, 5 sites, 40 articles/mo, 250 audit pages), and Scale at $239/mo billed yearly ($2,868/yr) or $299/mo billed monthly (5 seats, up to 10 domains, 100 articles/mo, 1,000 audit pages). Enterprise is custom-priced and adds all named AI engines, white-label and SSO/SAML. Add-ons include extra seats at $29/mo on Professional and Scale, optional pay-as-you-go overages, and a separate FraseCMS tier (free up to 100k page views, Basic $19/mo, Pro $99/mo).

The main limitation is cost and scope: the entry price is $49/mo month-to-month ($39/mo billed yearly), and article and audit-page caps mean high-volume publishers will hit limits or pay overages quickly. There is no free tier for ongoing casual use, so the trial is the only way to evaluate it long term. Broader AI-engine coverage beyond ChatGPT, Google AI Overviews, Perplexity, Claude and Gemini is only confirmed at the Enterprise level.

Frase suits SEO teams, agencies and content marketers who specifically want to optimize for and measure their presence in AI answer engines, not just Google. It is a strong fit if you value an agent that handles the research-to-publish loop and want GEO scoring built in; it is less appropriate for solo writers on a tight budget or anyone who only needs occasional article drafts.