Frase
Visit Frase →About Frase
Frase is a content optimization and AI writing platform that underwent a complete overhaul with Frase 2.0. The core product expansion is dual scoring — content is now evaluated simultaneously for traditional SEO performance (Google rankings) and Generative Engine Optimization (GEO), which measures how well content is positioned to be cited by AI engines including ChatGPT, Perplexity, Claude, and Gemini.
GEO is the key strategic addition in 2026. As AI-generated answers increasingly serve as the first response users receive to queries, appearing as a cited source inside those answers becomes as important as appearing on page one of Google. Frase 2.0 analyzes content against the patterns that AI engines cite, and its scoring guidance helps writers optimize for both surfaces simultaneously rather than treating them as separate disciplines.
AI visibility tracking monitors how content and brand mentions appear across AI engines over time — providing the data loop that makes GEO optimization measurable rather than speculative. Users can track whether optimization efforts are translating into increased AI citation frequency.
The Frase AI Agent includes over 80 skills covering research, brief generation, outline creation, full draft writing, optimization, and publication-readiness checks. The agent is included on all paid plans at no additional charge. API and MCP (Model Context Protocol) access are also included on all tiers, allowing teams to integrate Frase's capabilities into their own workflows and AI systems.
Rank-Ready documents — fully researched, optimized, and formatted content pieces ready to publish — are available as add-ons at $3.50 each. Plans start at $39/month. The platform targets content teams that need to produce optimized content at scale while maintaining visibility in both traditional and AI-driven search surfaces.
Frase is best for content marketers and SEO teams that want an integrated platform for optimizing content for both Google search rankings and AI citation placement, with agent-driven research and writing built in.
- Dual SEO + GEO scoring optimizes content for both Google rankings and AI citations simultaneously
- AI visibility tracking measures brand and content citation frequency across AI engines
- Frase AI Agent with 80+ skills included on all plans — no separate agent add-on fee
- API and MCP access on all tiers — integrates with external AI workflows out of the box
- Rank-Ready documents available at $3.50 each for teams that need fully produced content
- Plans start at $39/mo — no free tier or trial available
- GEO scoring methodology is still evolving as AI engine citation patterns change rapidly
- Rank-Ready document quality requires review — AI-generated drafts need human editing
- MCP integration requires technical setup — not plug-and-play for non-developer teams
- Heavy feature set has a learning curve for users coming from simpler content tools
Choose Frase if…
- ✅ You create SEO content and want AI to research, outline, and optimize articles in one workflow
- ✅ You want to analyze what top-ranking pages cover and build better content briefs faster
- ✅ You're a content marketer who needs AI writing assistance alongside SEO optimization
- ✅ Your primary need is content creation and on-page optimization, not full SEO strategy
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