Leonardo AI

Leonardo AI is an AI image and video generation platform used by game developers, concept artists, marketers, and creative studios. It offers a web-based interface alongside an API, combining proprietary model pipelines with licensed third-party models, and is built for high-volume creative production and asset generation workflows.

Leonardo's current homepage tagline positions it as 'the creator-first generative AI platform.' Its developer API page is described as visual-first: users design media generation in a visual interface, then export the resulting API code for use in production systems.

The platform's named models include Lucid Origin, Lucid Realism, Phoenix 1.0, Phoenix 0.9, Motion 1.0, Motion 2.0, and Motion 2.0 Fast, along with the licensed third-party models Hailuo 2.3, Hailuo 2.3 Fast, and Wan 2.6. Leonardo also offers real-time sketch-to-image generation, a canvas editor, background removal (via remove.bg integration), image-to-image tools, and the ability to train personal AI models on a user's own images for consistent style or character across a series of outputs.

Pricing is tiered by monthly Fast Token allocation. The FREE plan gives 150 Fast Tokens per day with public creations and basic quality settings. Paid individual plans are ESSENTIAL at $12/month (ex. tax), PREMIUM at $30/month (ex. tax), and ULTIMATE at $60/month (ex. tax), each increasing token allowances, private creations, and the number of trainable personal AI models. Team plans start at TEAM STARTER, $72/month billed as $24 per seat, and TEAM GROWTH, $144/month billed as $48 per seat, with custom team pricing available via sales. A pay-as-you-go API tier offers non-expiring credits and up to 10 concurrent generations, but its per-unit rate is not published; custom API pricing is also available through sales. An annual-billing toggle advertises up to 20% savings, but the displayed dollar figures are the standard monthly rates.

Limitations include a free tier capped at 150 tokens per day with public-only creations and basic quality, no published pricing for custom API or enterprise team tiers, and credit costs that vary by model and tier, which can make budgeting less predictable. The range of models and tiers can also make the platform harder to navigate for new users.

Leonardo AI suits creative professionals, game developers, and teams who need high-volume image and video generation with access to multiple models and API export options from a single platform, and who are prepared to move to a paid tier for serious production use.