Semrush
Visit Semrush →About Semrush
Semrush is one of the longest-running online-visibility platforms, built around keyword research, rank tracking, backlink and traffic analysis, technical site audits and content tools. Marketers, agencies and SEO teams use it to size up competitors and plan campaigns across search and paid channels.
Adobe completed its acquisition of Semrush on April 28, 2026, for roughly $1.9 billion at $12 per share, and Semrush now sits inside Adobe's CX Enterprise portfolio. Around the same time the product line was reorganized into an 'SEO + AI Search' plan family covering Free, SEO, Starter, Pro+, Advanced and a custom Enterprise tier.
The current toolkit bundles the classic SEO features with an AI Visibility Toolkit that monitors brand mentions across ChatGPT, Gemini, Perplexity and Google AI Overviews, an LLM Gap Analyzer app, and Bot and Agent Analytics that show which AI crawlers are hitting your site. AI visibility depth scales by tier: Starter includes 50 prompts/day and 300 AI visibility reports/day on one domain plus MCP access, Pro+ raises that to 100 prompts/day, and Advanced offers unlimited prompts across 40+ websites with 5,000+ tracked keywords and API access.
On monthly billing the published SEO + AI Search tiers are $139/mo for SEO, $199/mo for Starter and $299/mo for Pro+; paying annually lowers these to about $117.33, $165.17 and $248.17 per month respectively, saving up to 17%. Advanced is custom-priced and requires requesting a demo, as is Enterprise. A free account (one demo project, 10 reports per day across the vital tools, no credit card) is also available, along with add-ons such as extra user seats from $45/mo, Lead Generation at $90/mo, and Base and Pro Reports at $10 and $20 per month.
The main drawbacks are cost and complexity: entry pricing is high for freelancers, the top Advanced tier has no public price and requires a sales conversation, add-ons stack up quickly, and the breadth of tools and plan names create a real learning curve. The most useful AI-visibility features sit on the Starter plan and above, not the base SEO tier.
Semrush fits agencies, in-house marketing teams and serious SEO practitioners who want one platform covering both traditional search rankings and the newer question of how a brand surfaces inside AI answers.
- Very deep data set for keywords, backlinks, traffic and competitor research in one place
- AI Visibility Toolkit tracks brand presence across ChatGPT, Gemini, Perplexity and Google AI Overviews
- LLM Gap Analyzer and Bot and Agent Analytics add genuinely new AI-era capabilities
- Free account (10 reports/day, 1 demo project) lets you test core tools before committing
- Covers both technical SEO audits and content optimization workflows
- Advanced plan is custom-priced and requires contacting sales, with Pro+ at $299/mo being the highest published monthly tier
- AI Visibility features require at least the Starter plan, not the base SEO tier
- Free account is limited to 10 reports per day across tools and a single demo project
- Extra user seats and add-ons (Lead Generation, Base/Pro Reports) cost extra on top of plan price
- Wide feature set and plan names (SEO, Starter, Pro+, Advanced) make onboarding slow
Choose Semrush if…
- You need to track brand visibility in AI answers, not just Google rankings
- You run an agency or in-house team managing multiple domains
- You want keyword, backlink and competitor data in a single platform
- You can justify a higher monthly spend for depth of data
- You want to combine classic SEO audits with new AI-search monitoring
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