Rows

Rows is a spreadsheet platform that brings AI and data integration capabilities directly into the spreadsheet experience, without requiring external tools or APIs. Unlike Excel or Google Sheets where AI is bolted on as an add-in, Rows built AI as a native capability alongside 50+ data source integrations — enabling users to pull live data from Twitter, LinkedIn, HubSpot, Stripe, Google Analytics, and others directly into spreadsheet cells.

The AI assistant is embedded in the formula bar and throughout the interface — it generates formulas from plain language descriptions, summarizes datasets, enriches data by querying external sources, and builds analyses from natural language requests. The built-in web scraping capability allows extracting structured data from any public website without third-party tools.

Key capabilities include native AI formula generation and data analysis, 50+ live data integrations (Twitter, LinkedIn, HubSpot, Stripe, and more), built-in web scraping, real-time data refresh, sharing and embedding of spreadsheets, and API for automated updates.

Pricing: Free plan provides 20 AI tasks per month and access to most features. Plus at $8 per user per month provides 200 AI tasks per month and all data integrations. Pro at $79 per month provides 1,000 AI tasks per month, team features, and higher data refresh rates. Enterprise pricing is custom.

Limitations: AI task limits on the free and Plus tiers restrict heavy AI use. The platform is newer than established spreadsheet tools — some users encounter rough edges in the interface. Rows is best as a data-pulling and analysis tool, not as a replacement for complex Excel financial models.

Best suited for growth, marketing, and sales teams who regularly pull data from external sources into spreadsheets and want AI to help with analysis and formula creation without leaving the spreadsheet environment.