Looka is an online design platform built around an AI logo maker. You answer a few questions about your company name, industry and style preferences, and it generates a range of logo concepts you can refine in a browser-based editor without any design experience.
On the design side you can edit fonts, colors, layout, spacing and icons, save unlimited versions, and preview your logo on mockups. The Brand Kit turns your chosen logo into hundreds of matched marketing templates, and the top tier can generate a hosted website using your branding.
Pricing has two shapes. One-time logo packages: Basic Logo at $20 gives a single low-resolution PNG, while Premium Logo at $65 unlocks high-resolution PNG, EPS, SVG and PDF files, color variations, unlimited edits after purchase and full ownership. There are also annual subscriptions: Brand Kit at $96 per year (billed annually) for 300+ branded assets and templates plus unlimited logo changes, and Brand Kit + Web at $129 per year (billed annually), which adds an AI-generated website with hosting.
The key limitation is that designing, previewing and saving are free, but downloading any usable file requires a purchase, and the cheapest option is only a low-resolution PNG. Output also tends toward clean, template-influenced styles, so highly bespoke or hand-crafted identities may still need a human designer.
Looka suits founders, small businesses and side projects that need a professional-looking logo and consistent brand assets quickly and cheaply, without hiring an agency.
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