Photoroom

Photoroom is an AI photo editor built for people who sell online, from marketplace sellers and small shops to large retailers. It started as a background remover and now covers the whole product-image workflow: cutting out the product, adding shadows, staging it in AI-generated scenes, putting clothing on AI fashion models and producing short product videos for ads.

As of October 2026, Photoroom offers a Free plan and four paid plans: Pro, Max, Ultra and Enterprise. Paid plans combine unlimited core tools (within fair use) with a monthly pool of AI credits for heavier generation features. On its website the company says it is trusted by 80M+ users and 1M+ businesses.

Core tools include the Background Remover, Retouch, AI Product Fixer, preset AI Shadows, AI Fill, AI Expand and Resize, Image Enhancer and Recolor. Credit-based tools include AI Backgrounds Studio, AI Fashion Models, AI Images, Edit with AI, adjustable AI shadows and the Video Generator. Batch editing handles thousands of images in one job, Spaces let teams of up to 50 seats share designs and a Brand Kit, Max and Ultra connect to Shopify, and a REST API and MCP server bring Photoroom into your own systems and AI assistants. The apps run on iOS, Android and the web.

US prices: Pro costs $12.99 a month billed monthly or $89.99 a year, with 8,000 AI credits and 1,000 exports a month. Max costs $34.99 a month or $249.99 a year, with 25,000 credits, 3,000 exports, the Video Generator and Shopify integration. Ultra costs $99 a month or $990 a year, with 75,000 credits, 10,000 exports and 4K image and video output. Enterprise is a custom annual contract with one shared balance across the apps and API. Pro and Max yearly plans include a 7-day free trial, each paid plan includes an API and MCP credit wallet worth the plan's price, and prices and credit amounts vary by country.

The Free plan has limited features, lower credit and export limits, no API access and is for personal, non-commercial use only. Exports on paid plans are capped each month and pause when you hit the limit. Credit-heavy features run out fast: Max allows up to about 50 video generations a month, and 4K output is only on Ultra.

Photoroom suits online sellers, e-commerce teams and marketplaces that need consistent, high-volume product photos and listing images. For general graphic design and social layouts, Canva is broader; for full creative control, Adobe Firefly and Photoshop go further.