Best AI for SEO
Semrush gives you keyword research, rank tracking, backlink data and site audits alongside a toolkit that watches how your brand shows up in AI answers. You set up a project, pull a site audit, build keyword lists, then check the AI visibility reports to see where you're mentioned. It covers a lot of ground, so expect some time to learn where everything lives.
Semrush is a marketing and SEO platform for keyword research, competitor analysis, site audits and content optimization.
Surfer SEO pairs its Content Editor, which scores your draft against pages already ranking, with tracking of brand mentions inside AI answer engines. You write or edit inside the editor to hit the on-page targets, then check the AI visibility reports to see if your pages get cited. AI-answer tracking is still a new field, so treat the numbers as a guide, not a final verdict.
SurferSEO, rebranded Positive Surfer after its October 2025 acquisition by Positive Group, is a marketing platform that has shifted from classic on-page content optimization toward AI-search visibility, tracking how brands are mentioned across ChatGPT, Perplexity, Google AI Overviews, AI Mode and Gemini, alongside its Surfy AI assistant and content humanizer.
Frase runs an agent that researches a topic, drafts the article, scores it for both SEO and AI-citation potential, and can publish it straight to your site. You give it a topic, let it build the piece, then review the dual score before it goes live. Article and page limits per plan mean heavy publishers may need to watch their usage.
Frase is a GEO-first AI SEO platform built around an agentic workflow (the Frase Agent) that researches, writes, scores and publishes content while tracking your visibility across AI answer engines such as ChatGPT and Google AI Overviews.
What to choose
- 🔍You want one dashboard for keywords, backlinks and AI mentions → Semrush
- ✍️You're writing pages and want a score against ranking competitors → Surfer SEO
- 🤖You want an agent to research, draft and publish content for you → Frase
- 📊You already manage a content inventory and want LLM visibility added to it → Clearscope
How to do it with AI
- Pick a topic or keyword your audience actually searches for.
- Research what's already ranking and what AI answers currently cite.
- Draft or optimize your page using the tool's scoring or editor.
- Publish the page and check how it performs in both Google rankings and AI visibility reports.
- Revisit and update the page over time as rankings and AI mentions shift.
Your task is different? Describe it in your own words and we'll pick 3 tools for exactly that.