Best AI marketing and SEO tools

1

All-in-one SEO and competitive intelligence platform for digital marketers

Semrush

Semrush is a marketing and SEO platform for keyword research, competitor analysis, site audits and content optimization. In 2026 Adobe acquired Semrush and the product was repositioned around an 'SEO + AI Search' plan family that adds an AI Visibility Toolkit tracking how brands show up in ChatGPT, Gemini, Perplexity and Google AI Overviews.

2

AI content generation and GTM workflow automation for marketing teams

Copy.ai

Copy.ai is a GTM AI Platform (chat plus multi-step workflows and agents for sales, marketing and RevOps) built on OpenAI, Anthropic and Google models. There is no free plan; the entry tier is Chat at $29/mo, with a custom-priced Enterprise tier above it.

3

AI-generated ad creatives and social media visuals for performance marketing

AdCreative.ai

AI platform that generates conversion-optimized ad creatives, social media posts, product photos, and video ads. Acquired by Appier in a deal that closed March 2025.

4

AI Search Optimization, brand monitoring in AI, content refreshing

Surfer SEO

SurferSEO, rebranded Positive Surfer after its October 2025 acquisition by Positive Group, is a marketing platform that has shifted from classic on-page content optimization toward AI-search visibility, tracking how brands are mentioned across ChatGPT, Perplexity, Google AI Overviews, AI Mode and Gemini, alongside its Surfy AI assistant and content humanizer.

5

SEO content, GEO optimization, AI citation tracking, content agents

Frase

Frase is a GEO-first AI SEO platform built around an agentic workflow (the Frase Agent) that researches, writes, scores and publishes content while tracking your visibility across AI answer engines such as ChatGPT and Google AI Overviews. It uses dual GEO + SEO scoring, with coverage of additional engines like Perplexity, Claude and Gemini increasing by plan tier.

6

SEO content optimization, content inventory, LLM visibility tracking

Clearscope

Clearscope is an AI search visibility and content optimization platform (tagline "Get Discovered on Google, ChatGPT, and What's Next"). There is no free plan; paid tiers start at $129 per month, billed monthly, with a 14-day free trial.